For 2024, Simplon is focusing even more strongly on Switzerland, once again emphasizing the importance of this market. The aim is to position Simplon's broad product portfolio even more comprehensively in Switzerland and to improve service for its customers. To achieve this, the company is relying on the expertise of Sideshore AG as its new sales and marketing partner from January 15, 2024. Sideshore AG, based in Wolfhausen in the canton of Zurich, has been active in sports wholesale since 2006 and will further increase Simplon's presence in the Swiss market through targeted marketing and sales activities.

Jakob Luksch, CEO of Simplon, emphasizes:  "With Sideshore AG, we have found a successful industry partner who, with its broad network, industry knowledge and experience, will continue to advance and support us in the Swiss market in the best possible way."

Philipp Knecht, owner and Managing Director of Sideshore AG, is delighted with the new addition to the range: "Having already successfully established ourselves on the Swiss market with the ION Bike and SQlab brands, Simplon is a perfect fit for us with its individual and broad range of products."

sideshore.ch