Fuchs-Movesa puts on Pearl Izumi jerseys
"Over the past 21 years, we have put our heart and soul into positioning Pearl Izumi in Switzerland as a high-quality cycling and running apparel brand and have built up and expanded distribution. We are proud to say that Pearl Izumi is now the leading cycling clothing brand in Switzerland. After many years of close cooperation between Pearl Izumi and Chris Sports, distribution in Switzerland will now also be embedded in Shimano Distribution and thus transferred to Fuchs Movesa. We regret this," says Damian Wirth, Managing Director at Chris Sports.
Jürgen Sprich, Managing Director of Pearl Izumi, explains the change in distribution as follows: "After so many years of working together, this was not an easy step emotionally. However, the aim now is to consolidate sales for our products within Shimano Distribution in order to make optimum use of the corresponding synergies. We see Fuchs-Movesa AG as the ideal partner for the successful implementation of our dual brand strategy Shimano / Pearl Izumi in Switzerland and are delighted to welcome them to the Pearl Izumi family."
Back in mid-2009, Shimano Holding took over distribution for the Netherlands, Belgium, Luxembourg, France, Sweden and Finland as well as Poland. Subsequently, all other European countries were successively switched to distributors close to Shimano.
Delivery of the 2012 fall/winter collection, the reorder business and all warranty and service work will be handled exclusively by Chris Sports until December 31, 2012. However, Fuchs Movesa will begin sales activities for the new spring/summer 2013 collection from mid-2012. The sales representatives Fritz Oertli and Pascal Jaquet, who were previously employed by Chris Sports, will also move to Fuchs Movesa together with the Pearl Izumi brand.
"As a distribution company in the sports and bike sector, we are in talks to take over a new bike and running textile program. Recruitment for a successor to Fritz Oertli and Pascal Jaquet is also in full swing," says Damian Wirth about the company's future in terms of personnel and products.
Note: This content has been automatically translated from German. Please report any incorrect translations.