Giro defends itself against price collapse | Ride MTB

Giro defends itself against price collapse

As was the case a year ago, the discounter Otto's also advertised a bike helmet promotion this summer. The parent company of the affected helmet brand Giro, Easton Bell Sports, has initiated measures to ensure that no more helmets reach discount stores in this country.

In spring 2012...
Back in spring 2012, the Swiss retailer Otto's caused a stir with a helmet promotion. It was not only the discount prices that caused an uproar, but also the subsequent decision by the Swiss Council for Accident Prevention that Otto's AG was no longer allowed to sell Giro Indicator bicycle helmets. According to the Swiss Council for Accident Prevention, the imported helmets were not labeled in accordance with the regulations and the required information was not written in all the official languages in which the product is sold.

... and now again
Despite the inconsistencies last year, the discounter once again advertised a bicycle helmet promotion in a flyer in June 2013. The promotion concerned the Indicator helmet from the Giro brand. The manufacturer traced the flow of goods using the serial number of the helmets on offer. The result of this research: the helmets were delivered to Switzerland from England.Manufacturer wants to exclude discounters
In January 2013, Easton Bell Sports had already decided to withdraw the distribution rights from the English distributor - partly because it almost exclusively supplied internet retailers such as Chain Reaction or wiggle.com. In order to influence the market environment in this country too, Easton Bell Sports will now buy up the remaining stock from the former distributor in order to prevent its activities such as these at Otto's.www.eastonbellsports.com


Note: This content has been automatically translated from German. Please report any incorrect translations.