From fall 2014, the Giro helmet models Sutton Mips, Feather Mips, Savant Mips and Sonnet Mips will cover the road bike, mountain bike and urban cycling sectors together - and with innovative technology. The four head protectors integrate the so-called Mips technology, which was first brought to market maturity by accessories manufacturer Poc in collaboration with the Royal Institute of Technology and Karolinska Institute in Sweden.

The aim of the Giro models with MIPS technology is to further reduce the rotational forces on the head. The MIPS helmet versions achieve this through the interaction of three elements: the EPS shell, the inner lining and an elastic layer in between called the "Low Friction Layer". In the event of an impact, the elastic intermediate layer can deform in such a way that the EPS shell rotates relative to the head. Even if this movement only amounts to a few millimetres, Giro is firmly convinced that helmets equipped with this technology can significantly reduce the rotational load on the head and, as a result, on the rider's brain in many cases.

www.giro.com