According to a release from the canton of Graubünden, the aim of the new subsidy is to increase investment "in order to raise awareness, deepen customer loyalty and increase customer satisfaction". It is no longer just about leisure transportation, but also about everyday transportation.

For this strategy, the canton of Graubünden is granting Allegra Tourism a subsidy of CHF 2.5 million. According to Allegra Tourism, this amount will flow into eleven measures in three fields of action over a period of four years. According to Allegra founder Darco Cazin, individual contracts will be put out to tender and awarded for the implementation of sub-projects and measures.The Civil Engineering Office, which was previously in charge, is withdrawing from project management and forming a three-member steering committee in the person of Claus Caluori together with the Office for Economy and Tourism (Michael Caflisch) and Graubünden Ferien (Martin Vincenz). Allegra Tourism is responsible for project management and thus the operational business.The 2.5 million euro contract with Allegra Tourism includes "the further development of the mountain bike offer as an element of Graubünden as an alternative living space". Cazin specifies: "We can expect further developments in a broader sense. This could also include gravel, for example, or the merging of everyday and leisure mobility. Internationalization, coexistence in a broader sense or cross-destination routes are also part of the further development."