"Graubünden becomes the main sponsor of DIMB e. V.", the umbrella organization of German mountain bikers rejoices on its channels. "We're not talking about sponsorship," says Mike Frei, who is in charge of the partnership as project manager for Graubünden Ferien. The fact is, cash is flowing to Germany. How much remains a secret. If you look at the proportions of the other logos on the DIMB website, Graubünden must be a pretty important financial backer.

Apart from the choice of words, however, the two partners agree that they want to benefit from each other. Graubünden has the trails. The DIMB has a six-digit number of members (including indirect members via affiliated clubs) and a connection to millions of mountain bikers in Germany.

Graubünden would like to have these as guests, which is why it supports the DIMB and wants to realize joint projects with it. For example, German guides are to receive part of their training in those Graubünden destinations that have joined together to form the Home of Trails marketing alliance: Bike Kingdom, Davos Klosters, Flims Laax, Engadin and Disentis-Sedrun.

 

 

 

 

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Exclusive offers for DIMB members

Now Switzerland is an expensive place and a trail vacation in the realm of the ibex is an exclusive pleasure, especially with a German salary that is on average half as high as the average Swiss salary. The idea is for the Grisons destinations to make DIMB members attractive offers so that they can spend more days in the Home of Trails. It is up to the destinations to put together these packages, emphasizes Mike Frei, Graubünden Ferien has no influence on this. Nothing is known about this yet.

Mathias Marschner from the DIMB emphasized the non-monetary elements of the collaboration, the aim is to create added value together with events, courses, packages and to create new opportunities for DIMB members. "A whole bouquet of such ideas already exists, we will report whenever we bring such a project baby into the world."

The DIMB represents the interests of mountain bikers in Germany, for example when it comes to laws and political decisions concerning access to trails. The organization also trains guides and trail builders and supports community trail projects with expertise on approval procedures and construction solutions. This commitment is now also benefiting from financial support from Switzerland. For their part, the German mountain bikers are welcome as customers in the Grisons destinations. According to Mike Frei, it is not clear how many guests the Home of Trails hopes to attract in this way.