Herbert.bike includes all mountain bike offers in Graubünden, which can then also be booked directly. All Graubünden bike hotels are also integrated into the website, along with a large database of single trail tours, which complements that of Graubünden Ferien. Herbert has also compiled all the mountain bike maps and books from Graubünden and integrated them into an online store. In short: Herbert.bike has everything mountain bikers need for tours and trips in Graubünden.

Herbert.bike goes even further: where it sees potential for offers and events, it implements them on its own initiative. For summer 2016, for example, he is launching the "Hammer Days" offer, a package with the three best tours from different regions. Or the "Price Cracker", probably the cheapest mountain bike offer in the Alps: hotel accommodation with breakfast and a mountain railway ticket for two days for just 69 francs. And that's not all: in October 2016, Herbert is launching the "Circolino Bicicletta" in Flims, a mountain bike festival for families.

Behind Herbert.bike is Swiss Sports Publishing GmbH, which has left its mark on Swiss mountain biking in recent years with offers such as the Bahnentour, the Postauto-Tour, the Piz Nair Sunrise and, above all, as the publisher of the mountain bike magazine Ride and the mountain bike maps Singletrail Maps. With Herbert.bike, the company is now entering the tourism business with great ambitions and wants to use the project to significantly support value creation in Graubünden's summer tourism sector. The launch of Herbert is also being significantly supported by tourism funding from the canton of Graubünden.The idea for an offer and competence network in the style of Herbert.bike originally dates back to 2007, when Thomas Giger and Roland Anderegg developed the concept for Herbert, which then disappeared into a drawer because it was ahead of its time. In the meantime, the situation has changed and the canton of Graubünden has shown itself willing to provide significant support for the realization with money from the tourism promotion fund. Thomas Giger and Roland Anderegg are the spiritual fathers of the project, supported by Marc Schlüssel as project manager and Martina Hänzi as hotel specialist. Herbert.bike is developed and realized entirely by Swiss Sports Publishing GmbH, based in Davos, in collaboration with Graubünden Ferien, Switzerland Tourism and hotelleriesuisse.

Website of Herbert.bike: www.herbert.bike

Herbert on Facebook: www.facebook.com/herbert.bike