The activities of Herbert will be retained during the transfer, in particular the thematic network for hotel businesses. Under the label "Ride Travel Hotels", the successful marketing cooperation will be intensified and supported on a much broader basis. Among other things, this includes an additional issue of the Ride magazine especially for the partner companies. This high-circulation special edition is free of charge and is distributed throughout the year via numerous channels.

Substantial expansion of the Travel division

The Herbert brand will be discontinued as a result of the takeover, but the travel division within Ride will be significantly expanded. Ride grew up as a magazine, but has since developed into a comprehensive service provider. In addition to a large tour database and the Singletrail Map, Ride also includes a strong thematic network for mountain bike hotels, which already lists many partner establishments throughout the Alps. The newly launched Ride travel platform will go live on January 1, 2023.

Herbert was launched in Graubünden in 2016 and has had a significant impact on mountain bike tourism in Graubünden over the past six years. Particularly in content marketing, the platform has helped to establish the canton as the leading mountain bike region in the Alps. As a tour operator, Herbert was the umbrella for offers such as the Bahnentour, the Postauto-Tour, the National Park Trail Tour and the Hüttentour.

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