Susanne and Felix Puello are starting a new chapter in their entrepreneurial careers together with KTM Industries AG, which is listed on the Zurich stock exchange: In July 2017, they founded Pexco GmbH, a bicycle company that focuses on electromobility. The clear vision is to become the technology leader in the field of zero emissions for lightweight vehicles and to reach the next level in eMobility together with the international bicycle trade. The strategic partnership covers all areas - from development and design to the production of eBikes and bicycles. Under the corporate umbrella of Pexco, the two entrepreneurs will manage the future fortunes of three brands: Husqvarna Bicycles, Raymon and R2R (short for Ready to Race).

The prologue: Husqvarna and Raymon

The first brand in the portfolio is Husqvarna Bicycles. The pure e-bike brand focuses on the two areas of urban and exploration. Both the minimalist design and the technical features are intended to reflect one thing: modern understatement - a nod to the brand's Swedish roots. The portfolio also already includes e-mountainbikes that rely on the Shimano Steps MTB drive.

Brand new is the keyword for Raymon, the first new brand established by Pexco GmbH. It will score points as a strong specialist retail brand with attractive price points and a well-stocked range. The first collection for 2018 includes mountain bikes with 27.5- and 29-inch hardtails, trekking, urban, city and children's and youth bikes, initially without electric assistance. A broad e-bike range will only follow in the second stage.

The second stroke: R2R

The second new brand, R2R, is uncompromising and focused on radical performance. This brand will exclusively introduce new innovations and technologies to the market. The bikes and e-bikes are designed to offer the best of both worlds: classic enduro and downhill bikes and adrenaline-powered motorcycling. The first R2R models are expected to be presented to the public for the first time at Eurobike 2018.