The Trek brand has also always been committed to promoting mountain biking - as well as all other cycling disciplines. "Bring more People on Bikes" is part of Trek's global mission, which aims to encourage people to lead healthier lifestyles and create a more sustainable world. It does this by inspiring people to ride their bikes more often. The partnership with IMBA Switzerland is therefore a sensible step for Trek Fahrrad GmbH, which serves the Swiss, German and Austrian markets from Dübendorf/ZH, to implement this brand mission.

Trek Fahrrad GmbH not only supports IMBA Switzerland financially in its sponsorship projects. It provides its latest products as well as athletes for photo and video productions that serve to communicate the association. With this partnership, Trek Fahrrad GmbH and IMBA Switzerland are using synergies and benefiting from joint communication measures.

"We in the bike industry are also well advised to support sustainable projects to promote MTB infrastructure and ensure that bikers, hikers and other user groups can live together in nature as smoothly as possible and that the infrastructure is implemented in harmony with nature while conserving resources. We have been involved since the first ideas of founding such a non-profit organization and I am now very pleased about the founding of IMBA Switzerland," says Guido Anderwert, Marketing Manager of Trek Fahrrad GmbH.