While "Fixie Inc." and its founders Recep Yesil and Holger Patzelt had relied on distribution via specialist retailers, the form of distribution will change with immediate effect. As of January 1, 2012, the company Internetstores AG has acquired the rights to the entry-level specialist and will offer "Fixie Inc." bicycles exclusively via its own web channels.

Internetstores AG, domiciled in Esslingen in Germany, specializes in e-commerce and has built up a broad business base in this area since its launch in 2003. Not only bicycles are sold online, but also furniture, camping and fitness articles. With various online stores, the company is targeting the respective markets in Germany, Austria, France, the Netherlands, the UK and Switzerland.

The internet specialist Internetstores AG sells the "Fixie Inc." bikes via several online stores. In Germany, these are fahrrad.de and Brügelmann, in Switzerland via bikester.ch, according to Ralf Kindermann from Interstores AG.

From the 2012/2013 season, Internetstores AG intends to launch fixie bikes designed in-house under the previous name of "Fixie Inc."

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In order to secure the basis for future growth, Internetstores AG announced on January 18, 2012 that it will invest 4.7 million euros in the company's logistics.

The expansion of previously unused space will create over 3,000 square meters of new warehouse space. In addition, the existing storage areas will be optimized so that five times as many products can be stored as before. With the introduction of a two-shift operation, the company is adapting to the increasing order volume. In addition, the shipping process will be automated and the storage areas optimized. From now on, orders will no longer be compiled manually, but automatically. In future, the ideal shipping packaging for the order will be determined based on the geo-data of a product - weight and dimensions. By switching to automated shipping, Internetsortes aims to increase its daily output from the previous maximum of 2,500 parcels that could be shipped in single-shift operation to 12,000 shipments in two-shift operation.

In addition, automation will save space, which will be converted into storage space. All of these optimization measures should ultimately lead to the warehouse area being expanded to a total of around 11,000 m².

"Customers place the highest value on fast delivery of ordered goods," reports René Marius Köhler, founder and CEO of internetstores AG. "By expanding and optimizing our logistics, we will ensure even greater customer satisfaction in the future and create the best conditions for the company's further expansion plans."

www.internetstores.de