The industry portal BRAIN has the details on the state of GT Bicycles: the bike manufacturer is pausing new product launches and is using 2025 to sell off its very high inventory levels. There will also be layoffs at GT, as GT Managing Director Jason Schiers announced to Brain. GT is also ending numerous sponsorships with athletes. 

GT Bicycles has been part of the Pon.bike group since 2022 and is in the company of brands such as Santa Cruz, Cannondale, Cérvelo, Schwinn and Mongoose. According to statements from Schiers, the brand will undergo a strategic realignment after 2025 in order to secure its long-term existence.