The multiple world champion, who took part in the Swiss Championships in Crans-Montana this spring, has declared her willingness to make this biking paradise in the heart of Valais the center of attention. She has just completed a one-week training camp there for the 2023 World Championships in Glasgow and will also be competing in Crans-Montana in 2025 in pursuit of another world title.

"I immediately felt at home in Crans-Montana. The almost endless course options and the spectacular panorama are definitely motivation for my training. I'm delighted to be an ambassador for the destination of Crans-Montana and the UCI Mountain Bike World Championships, which will be held here in 2025. I was already able to discover parts of the race course at the Swiss Championships in spring and it was great fun to ride here," says Jolanda Neff.

A stroke of luck for Crans-Montana

It is a privilege for Crans-Montana to be able to count on such a well-known ambassador - not only because of her impressive performances, but also because of her personality and charisma. "Jolanda is a figurehead for mountain biking in Switzerland and internationally. Her likeable and spontaneous image perfectly radiates the joy that mountain bikers feel during a stay in Crans-Montana," explains Grégoire Matthey, Head of Marketing & Events at Crans-Montana Tourism & Congress.

"Thanks to our exceptional playground, including an exceptional altitude difference and an optimal transport network, we want to become a model mountain bike destination. Who better to represent this image and achieve this goal than a multiple Olympic and world champion? What's more, Crans-Montana offers ideal training facilities for such a top athlete," he rides on.

Crans-Montana's bike strategy also includes the organization of international competitions in these disciplines. After the Enduro World Series in 2021 and 2022 and the Swiss Cross-Country and Short-Track Championships in 2023, the Cross-Country World Cup will be held on this sunny plateau in 2024 and the Cross-Country World Championships in 2025. "Thanks to the experience we have gained in organizing these events, we are calm two years before the World Championships and will make the most of the fantastic showcase offered by these international competitions to present our infrastructure and our routes in the best possible way," summarizes Grégoire Matthey.
Renowned ambassadors for Valais 2025

Preparations for the Mountain Bike World Championships in Valais are in full swing and the ambassador strategy is taking shape almost two years before the event. With the signing of Jolanda Neff, Valais 2025 is underlining its desire to focus part of its communication on renowned ambassadors who will enable Valais to take center stage as a mountain biking destination. "To highlight the disciplines and the partner destinations of the event, we want to associate prominent faces with the venues of the 2025 UCI Mountain Bike World Championships. We are delighted that Jolanda Neff, one of the world's best female mountain bikers, is joining us. Our messages will gain visibility and legitimacy and give voice to the various projects we are developing, particularly in terms of the sustainable and long-term impact we want to create for Valais and the sport," explained Julien Hess, Director of Valais 2025.

Jolanda Neff is not only committed to promoting the region and the major event, but is also proud to be able to support projects that promote the practice of sport, especially among young people and women. She says: "It makes me proud that, together with Valais 2025, I can inspire an entire generation and contribute to the development of my sport".

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