Made in Italy and shipped directly to Switzerland: Bianchi | Ride MTB

Made in Italy and shipped directly to Switzerland: Bianchi

The history of bike manufacturer Bianchi began around 130 years ago in Milan. The traditional brand is usually associated with racing bikes and the color Celeste. However, the cult manufacturer also offers fresh and genuine e-mountainbikes that can certainly compete with the cult potential of racing bikes. What's more, Bianchi bikes are now rolling directly into Switzerland.

After ten years of collaboration with the Valais-based distributor Trendissima, F.I.V.E. Bianchi S.p.A. is taking over distribution in Switzerland itself as of July 1, 2021. It will be represented locally by industry expert Peter Stolba. The federally certified sales manager and marketing planner is a familiar face in the industry from his positions at Uvex, Polar and most recently Electra and is looking forward to the exciting task.

So from now on, Bianchi, based in Treviglio (BG), will be the supplier for the high-quality Bianchi bicycles and matching accessories. From now on, orders, invoicing and warranty cases as well as deliveries from the Italian warehouse at the production site will be handled directly by the manufacturer.

The traditional Bianchi brand, which has become known above all for its high-quality racing bikes in the eye-catching color Celeste, has also recently attracted attention with other exciting news. In the medium term, the entire production of the Bianchi bike collection, which has long since been supplemented by first-class e-mountainbikes and e-city bikes, is to be greatly expanded and brought entirely to Europe and Italy. The aim is to become less dependent on the Far East and to protect the environment through shorter transportation routes. Most Bianchi bikes, including state-of-the-art e-bikes with Bosch and Shimano drive systems, are already manufactured at the company's headquarters in Treviglio.

bianchi.com


Note: This content has been automatically translated from German. Please report any incorrect translations.