Over the past three years, the LMS organization has undergone continuous development. In the Destinations Master Plan, the areas of responsibility were confirmed and developed further in a targeted manner, including in the areas of sustainability, digital transformation, emotionalization of the offering and major events. The stable team has gained experience and the internal processes are now well established.

In light of this, the Board of Directors of LMS has decided to reorganize the company into a "management team structure" with Marc Schlüssel as Managing Director. Marc Schlüssel joined LMS in May 2018 as Head of Marketing and Communications and a member of the Executive Board, having previously built up the Herbert.bike project at Ride. He has been Co-Managing Director with the departing Philipp Vassalli since February 2024. "I am delighted that we have been able to recruit Marc for this role. In his six years working for the Lenzerheide vacation region, he has not only acquired extensive specialist and management skills, but has also demonstrated his passion for the continuous development of the region," says Daniel Stiefel, Chairman of the Board of Directors of LMS. Marc Schlüssel adds: "Being able to help shape and develop Lenzerheide in a targeted and future-oriented way has been my great concern and motivation since I started working at LMS. It fills me with gratitude to be able to lead LMS with a competent and energetic team and to successfully master the tasks ahead. I am very much looking forward to initiating and supporting innovative and sustainable projects and solutions for the destination together with committed partners."

The tasks of a destination management organization are very diverse and highly networked through numerous projects and events. By strengthening the management team and the associated closer integration into the management, the individual areas can be driven forward in an even more targeted manner. The new flat management structure facilitates better cooperation between all areas. Project-based work with flexible team compositions enables an agile and demand-oriented way of working.

The gap created by the departure of Philipp Vassalli will be filled by the creation of a new Offer and Experience Development division. Central development topics such as sustainability, non-motorized traffic and digitalization will be located there. The LMS is looking for an experienced manager to head up these exciting tasks. LMS will also be strengthening its Management Support Finance and Services division.