TST Trading from Gelterkinden will represent the traditional brand from California exclusively for Switzerland. "We can't think of a better partner for Switzerland," says Marin's Director of International Sales and Marketing Tom Brown. "The TST team has proven over the years that they can support and expand high-end brands in the very diversified Swiss market."

Marin succeeds Commençal
TST Trading GmbH is a distribution company that has specialized in high-end bicycle brands since 1998. Until summer 2014, TST acted as Commençal's Swiss contact partner and marketer. The cooperation was terminated due to different ideas regarding the marketing model and since then there has been a gap in TST's portfolio in this area, which is now being filled. With Yeti and Intense bikes in its portfolio, TST already has good contacts in the specialist trade.

Silas Obrist, Managing Director and owner of TST Trading, is particularly pleased about the new collaboration: "Marin is the perfect addition to our existing partners. The product range, the people behind the brand and the processes have completely won us over. We are delighted to be able to offer specialist retailers a brand with its own positioning, identity and strong values."

Available from February 2016
The two suppliers are now working intensively on setting up all processes so that they can supply specialist retailers with goods from the Gelterkinden warehouse from February 2016. In addition, a central warehouse in Germany is available from which goods can be delivered to retailers within a few days. This enables high availability and fast deliveries. Interested retailers can contact the new TST employee Peter Wyss immediately.

Never completely disappeared from the CH market
However, the Californian cult bikes had not completely disappeared from the Swiss market: When the then Marin supplier Chris Sports Systems announced in June 2010 that it would stop importing these bikes, the specialist stores Sieber and Matter and Radwerk Winterthur-Töss continued to rely on the Californian bikes in cooperation with the German Marin importer.