Marketing split at Sram

For mountain bikers and road cyclists who rely on products from the Sram portfolio, there is a change in the background. The US component giant is reallocating distribution rights between two Swiss providers.

With retroactive effect from October 1, 2015, the long-standing Swiss Sram supplier Amsler & Co. will concentrate on the Rock Shox portfolio share, Sram and Avid brakes, Truvativ as well as Sram mountain bike wheels and Sram road and mountain bike drivetrain components. For Cycling United, Sram will allocate the Zipp portfolio share as well as road and mountain bike drivetrain components.

The two distributors will be responsible for sales, service, warranty processing and promotion of the newly allocated Sram products. Sram justifies the distribution split: The Swiss market is to be served with focused sales activities and more product support thanks to the new split.

Ian Young, Director of Aftermarket Sales EMEA at Sram, says: "It's great to have two such dedicated and focused distribution partners in Switzerland with Amsler and Cycling United. It will be of great benefit to Swiss dealers that we can utilize the respective company strengths to support our brands. We look forward to developing and strengthening the Sram brands in the important Swiss key market."

www.sram.com