With Bike World, Migros is opening a chain of specialist bike shops in Switzerland with sales areas of between 900 and 1200 m2. Bike enthusiasts will be able to find everything under one roof on these sales floors: 11 bike brands - namely Trek, Scott, Giant, Flyer, Haibike, Ghost, Tour de Suisse, Diamant, Creme, Radio and Puky - as well as the own brand Crosswave, around 450 bikes from all segments such as mountain bikes, city and trekking bikes, e-bikes, racing bikes, BMX and children's bikes, a comprehensive range of textiles, accessories and spare parts as well as various analysis and testing devices.

As a specialist retail format, Bike World aims to distinguish itself not only through a high level of bike expertise, but also through the highest quality of service, according to the press release. Every Bike World store is equipped with a large bike workshop where repairs and individual customer requests are carried out on site.

The high-quality materials used in the store design and the emotional presentation of the products using images and in-store screens should also ensure optimal customer guidance and a unique shopping experience.

Bike World aims to appeal to everyone from recreational athletes to ambitious bikers who are looking for a high-quality bike and value sound advice and attractive services. Professional advice also includes analysis devices that can be used to determine the right saddle, for example, or the integration of a SmartFit body scanner to determine body ergonomics and thus the optimum bike in the right frame size.

Expansion of Bike World by 2021

Migros has set itself the goal of establishing the new Bike World specialist retail format throughout Switzerland over the next five years. Two more Bike World openings are scheduled for this year, the next one in Muri near Bern (March 23), followed by Winterthur (March 30).

From fall 2017, the Bike World range will also be available in an independent online store.
www.bikeworld.ch