The brand new brand 7mesh (pronounced: sevenmesh) is planning its premiere at Eurobike 2014 with its own unique direction and aesthetics. The company was founded in Squamish, B.C. in Canada - and the six-strong team behind 7mesh has a corresponding affinity for the outdoors: this is partly due to their enthusiasm for sport and partly due to their 80 years of professional experience in the industry. That's how many decades the Canadians have held leading positions at brands such as Arc'teryx and Assos.

Confident goals
The experienced sportswear makers did not set themselves modest goals, they want to establish themselves as one of the world's most respected cycling clothing brands. 7mesh's debut collection includes extremely technical and versatile clothing for mountain bikers and road cyclists: "light, durable, functional and simply beautiful..." is the message.

Versatility in profile
"7mesh exists because we never really found the perfect cycling outfit in our private lives. We were always missing something," explains 7mesh Industries President Tyler Jordan. Jordan, former CEO of Arc'teryx, is committed to versatility: "There are so many avid cyclists out there who - like us - don't just do one thing. People who don't cycle 'either-or', but get on every saddle. And they want top equipment for all rides - no matter how wide or thin the tires, whether trail, gravel or road."

Under construction
7mesh will be showcasing its summer 2015 collection at Eurobike on stand B5.608. At the same time, the company is currently setting up a global sales structure.

Pictures of the sportswear are not yet available, but the first recognizable feature is a logo. The 7mesh makers are currently feeding stories and images from the company headquarters in Squamish not only to the website, but also to Instagram, Facebook and Twitter.

www.7meshinc.com