Swedish designers Terese Alstin and Anna Haupt from Malmö wanted a helmet that is invisible and offers maximum safety. The "Hövding" is worn discreetly around the neck as a collar. In the event of an accident, the sensor system ignites an air-filled cartridge to inflate the airbag. This airbag not only encloses the head but also the sensitive neck area - so the wearer of the "Hövding" also has a certain degree of protection against whiplash.

The "Hövding" is still in the prototype stage and should be available in spring 2011. The price has not yet been finalized, but is expected to be around 450 Swiss francs.