Nino Schurter is one of the world's best mountain bikers and is now the new ambassador of Bike Kingdom Lenzerheide. The common goal: to present the Bike Kingdom in a way worthy of a kingdom - with all its natural diversity and limitless possibilities. No one else could better represent the Bike Kingdom and convey its expertise and credibility to the outside world - both to the bike community and to the general public. Those responsible are convinced of this: "Nino Schurter was already constantly on the road in the Lenzerheide vacation region, completely independent of a partnership. The fact that we have now been able to officially bring him into the Bike Kingdom team makes us proud and confident that we can appeal to a new target group of mountain bikers who don't just identify with the bike park," says Marc Schlüssel, Head of Marketing at Lenzerheide Marketing und Support AG. "With Nino Schurter, we were not only able to get to know an exceptional talent. First and foremost, he is simply a great guy who is incredibly good at mountain biking." With his likeable and down-to-earth manner, Nino Schurter will be the new figurehead of the Bike Kingdom and will make it accessible to an even wider public.

An affair of the heart

Nino Schurter is the best player, the Bike Kingdom the best playground - both partners are delighted with the collaboration. For Nino Schurter, the Bike Kingdom is not just any bike region, but the ideal training ground in his home: "The Bike Kingdom simply offers everything for mountain biking. From flowing trails to technically demanding passages. All embedded in a beautiful landscape. For me, it also means home. What's more, I can bike from Chur almost all year round," says the new ambassador. However, Nino Schurter also associates something else with the Bike Kingdom, namely his most emotional victory in his career as a mountain biker to date: "At the 2018 home World Championships, when I was able to defend my title, the atmosphere was simply incredible. The spectators went crazy and cheered me on. And all that 25 minutes away from my home - it's hard to put that feeling into words even today."

New video format "Ninos Kingdom Class by ÖKK"

Together with presenting partner ÖKK, five videos - the "Ninos Kingdom Class by ÖKK" - have already been produced as part of the partnership, in which Nino Schurter explores the Bike Kingdom alone, together with his daughter or with his father, while also providing tips and tricks for viewers. These videos will be shown throughout the bike season and are not (only) aimed at professionals like Nino Schurter, but also at "normal" mountain bikers who would like to learn something new, families with children or leisure bikers. The first video was released today to coincide with the launch of the partnership and can be found on the Bike Kingdom YouTube channel. In addition to his presence in the "Ninos Kingdom Class by ÖKK" videos, Nino Schurter also appears on his own social media channels as an ambassador for the Bike Kingdom, promoting his well-known local trails and tours.

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