"Nice, clean and ready" - what could be a chummy description of Nino Schurter is in fact the motto of the Fairtrail campaign. This campaign aims to raise awareness of respectful behavior on shared hiking trails in the canton of Graubünden and thus prevent conflicts. "I'm often out and about on the hiking trails in Graubünden, most often by bike, but also often on foot. It's very important to me that everyone can have fun on these trails," said Nino Schurter at the online presentation of the collaboration.

The fact that the Bündner Überbiker could be won over for the campaign is a move by Martin Vinzenz, CEO of Graubünden Ferien, who was visibly pleased to be able to deliver positive news from the beleaguered tourism sector at the media event. The collaboration had already been discussed at a personal meeting two years ago. Since then, the project has been developed, which fits in with the partnership between Graubünden Ferien and Nino Schurter, explained Vinzenz.

The media from Graubünden, who took part in the online press conference, wanted to know more about a mini-state affair that took place two years ago and led to discussions right up to the Grand Council. Graubünden was not interested in Nino Schurter, his manager Giusep Fry reported at the time. The Olympic champion, who has also promoted Flims and Lenzerheide, then became an ambassador for the Lugano bike region for two years. According to Südostschweiz, the air between Vinzenz and Fry was pretty thick at the time. The "Home of Trails" campaign with Danny MacAskill and Claudio Caluori thus appears in a new light.

Schurter's contract with Lugano expired at the end of 2020 - with the unexpected happy ending that the European Championships were moved to Ticino at short notice and he won them. In 2021, it's all sunshine and roses in Graubünden and Schurter can finally promote his home canton. "However, he is not sponsored by Graubünden Ferien," Martin Vinzenz clarified, "but is a partner of the Fair Trail project." He did not want to reveal how much this costs Graubünden Ferien as the project sponsor. They have agreed not to disclose this. According to Vinzenz, "Fair Trail" clips with Nino Schurter will be available from May or June. There are already making-of scenes on YouTube. The Fair Trail clips with Nino Schurter are likely to be a little less entertaining than MacAskill and Caluori freeriding and cracking wise in the Grisons mountains, but at least they are nice, clean and ready.