With the redesign of the store in Davos, Odlo is presenting its new store design concept for the first time in Switzerland. The existing 140 square meter store was completely redesigned according to the new specifications.

Odlo developed the store concept as part of the brand's realignment. The reopening in Davos took place on November 28. Sandro Cattaneo, Managing Director of Odlo Switzerland, comments: "The store in Davos has great potential. We are therefore delighted to be able to present the realignment of our company and the new Odlo in a premium ambience in the future. Innovation meets inspiration - that's the idea."

In the front part of the remodeled store, the focus is on seasonal news and the current collections. The large sales counter in the middle section of the store space is not only intended to be used for product presentation, but also for direct contact with customers thanks to the integrated checkout. The rear area focuses on the presentation of the underwear lines and sports bras and thus on Odlo's core competencies. Instead of storing the products in drawers as before, they are now increasingly presented openly and brightly.

The new interior design impresses with the use of materials such as light-colored exposed concrete flooring, grey filled wall surfaces, whitewashed brick and simple, large oak surfaces. Simple hangers made of stained wood complete the interior, which is given a sporty touch with collection images.www.odlo.com