From August 1, 2017, Amsler & Co. will take over the distribution of the Spanish bike brand Orbea and establish itself as an even stronger partner for specialist retailers. "An established and successful brand like Orbea is an ideal addition to Amsler's existing portfolio in the bicycle sector. We see many positive synergies for us, particularly in the segment of individual bikes," announces Peter Züst from Amsler.

Orbea, based in Mallabia in the Basque Country, produces around 250,000 bicycles a year in Spain and Portugal. According to the press release, this is done by highly motivated and passionate employees who, as cooperative members, are also owners of the company.

Through this production in Europe, Orbea can also successfully implement the custom-made program called MyO: The result is individual bikes with personalized paintwork and special component selection. Züst emphasizes the advantage for dealer customers: "Few stock items, but individual products with just-in-time delivery."

Until the imminent change, the Biel-based distribution specialist Platts (Europe) Ltd. has been Orbea's Swiss supplier since 2011. Before 2011, Orbea bikes were available via the importer Loup Sport.www.orbea.com
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