Pearl Izumi opens 5th European Factory Store

There are already factory stores for Pearl Izumi customers in Holland, Spain, Austria and France. Now the English Shimano distributor Madison is following suit and is setting up its fifth Pearl Izumi store this fall.

After Valkenburg (Netherlands), Palma de Mallorca (Spain), Vienna (Austria) and Paris (France), a fifth Pearl Izumi Factory Outlet Store will follow in the southeast of England in fall 2014.

The branch is being set up by Pearl Izumi owner Shimano and its British distribution partner Madison. The aim of the new store is to increase Pearl Izumi's brand awareness, offer a wide range of products and also provide a service to local specialist retailers. The Pearl Izumi retailer should be able to transfer excess stock to the factory outlet store at the end of the season.

Lieven Muylaert, Project Manager for the Pearl Izumi Factory Stores: "With the opening of our fifth Factory Store in four years, we are in a position to say that this concept is proving its worth. In all local stores we have seen positive results, an increase in brand awareness and we are also gathering valuable retail intelligence. With our next factory store in the UK, we expect the same positive results."

www.pearlizumi.com