After his racing career, Steve Peat still wants to go for it: After easy clip-on valve covers, the gravity legend launched his own tubeless sealant this summer. And the portfolio remains in flux: with Loam Foam, Peaty is launching a biodegradable bike cleaning fluid.

Spray it on, hose it off with water and your bike is clean: that's the promise of Peaty's Loam Foam. The special thing about it is that the cleaner is supposed to work on all surfaces of a bike. This includes brake pads and grips - without damaging their surfaces. Loam Foam is available in one-liter and five-liter containers.