"In the growing market of running products that track heart rate, speed and other performance data, the Polar M430 stands out for two reasons," says Marco Suvilaakso, Chief Strategy Officer at Polar. "Polar has invested 40 years of research into developing high-precision technology, which is why so many athletes continuously rely on our products. But what makes Polar even more unique is that we go beyond just measuring accurate data. We turn it into a digital training companion. Our Smart Coaching features can show users what successes they have achieved through a single workout or over a longer period of time, how current performance translates into an expected race time, and even offer adaptive running training programs that can be accessed via the watch. Combined, these elements make the Polar M430 one of the most outstanding running watches in its category."

Polar's measurement accuracy coupled with the smart coaching features and adaptive running training program make the Polar M430 the most outstanding running watch in the category, according to the performance measurement pioneer. An "all-in-one" training companion with wrist-based heart rate measurement, integrated GPS and the most important running metrics, sleep recording and recovery status. Reliable heart rate measurement technology is not something Polar takes lightly, which is why the most accurate optical heart rate measurement is ensured with the help of 6 LEDs - these have been specially developed for the Polar M430. The accuracy and reliability of the M430 are based on algorithms specially developed by Polar. Thanks to the precision of the optical heart rate measurement (OHR), it is now possible for the first time to even record heart rate variability via the OHR and thus carry out the Polar Fitness Test.

However, displaying reliable measured values is only one part of training. What makes the Polar M430 special is the ability to analyze running data and interpret it for individual training planning. In combination with the Polar Flow eco system, the Polar M430 becomes a running coach that offers personalized feedback, adaptive training plans and live support for athletes during the different phases of their training sessions. The Polar Running training programs take into account the training history and the dates of a planned run to create a personal training program in the shortest possible time. Runners can synchronize the training plans with the Polar M430 and get access to special Polar videos with strength, core and mobility exercises in the Polar Flow app and Flow web service. Functions such as automatic and manual lap recording, automatic pause, stopwatch, interval timer, target time calculation and detailed running programs are ideal for performance-oriented running optimization. The current options for sleep analysis and 24/7 activity tracking and its possible uses for other sports make it the perfect training companion.

The Polar M430 offers a selection of different GPS power modes so that the battery performance can be increased to up to 30 hours during training. The GPS sports watch can also be connected to the Polar Balance scale for weight loss and weight management guidance. The Polar M430 is now available in the colors Dark Grey, White and Orange at a recommended retail price of CHF 269.90.

www.polar.com