Revel Bikes is expanding its team of sponsored athletes and announcing its partnership with Cam McCaul. The American is one of the best-known and most beloved figures in freeride mountain biking. His career is closely tied to the development of this discipline. For more than two decades, McCaul has shaped the scene with a riding style that emphasizes creativity, technical innovation, and the joy of mountain biking.

McCaul didn’t become famous solely through his competition results. His significance to the sport also lies in his attitude, his charisma, and his connection to the community. Whether at Rampage, on backcountry lines, or on projects around the globe, he has always ridden in an authentic way that demonstrates a relationship with mountain biking. It was precisely this credibility that was a key reason for Revel to enter into the partnership.The brand sees itself as a company that has mountain bikes developed by people who are passionate riders themselves. High-quality bikes should not be the result of an anonymous decision-making process, but rather of direct experience on the trail. Every Revel model is designed to reflect this philosophy. The athletes the brand supports should also embody this ethos. The collaboration with McCaul is therefore less a short-term sponsorship move and more a logical extension of the brand’s own culture.

McCaul describes the connection to the team as immediately palpable. Even at their first meeting at Revel’s booth at the Sea Otter Festival, he felt he was meeting people who love mountain biking just as much as he does. In addition to the impressive bikes, he was particularly drawn to the energy surrounding the brand. This, he says, cannot be artificially created. In his view, Revel is active in the sport for the right reasons and is constantly developing new, exciting bikes. He sees great potential for the brand’s future and feels honored to be a part of it.

Initially, McCaul will be riding the Ritual as well as the newly redesigned Ranger. For Revel founder Adam Miller, the signing is also particularly meaningful on a personal level. He had followed McCaul’s career since McCaul was a bike-loving kid in Alaska and had read about him in magazines. When McCaul reached out about a potential collaboration, Miller was initially surprised and thrilled.

After the initial excitement, however, both sides carefully evaluated whether the partnership truly made sense. Neither McCaul nor Revel wanted to generate a short-lived headline. Rather, the focus was on whether a long-term collaboration based on shared values was possible. This involved a passion for the sport, building a community, and getting more people into mountain biking.

According to Miller, the longer the discussions went on, the clearer it became just how closely their values aligned. For Revel, it is a great honor to see McCaul riding their bikes. At the same time, the brand is eagerly looking forward to upcoming projects. From Revel’s perspective, McCaul fits perfectly into an athlete program that supports riders for whom mountain biking is not just a profession, but a way of life. As Revel continues to grow internationally and expand its product line, the brand is sending a clear message with this partnership.

revelbikes.com