Ride publishes the raw data from its market survey

Ride publishes the raw data from the 2019 market survey. It is the largest survey on mountain biking in Switzerland. The published data set provides a well-founded insight into the existing evaluation by Ride. At the same time, access to the raw data also allows you to apply your own filters or even create your own evaluations. The data with a focus on tourism is a key element in gaining a better understanding of mountain biking.

Obtain data in the online store: ride.ch/shop/ride-market-survey-2019

The file corresponds to the complete data set of the 2019 Ride Magazine reader survey. It allows you to create your own evaluations and analyses. You can either use the filter and evaluation elements in this document or import the data into statistical software such as SPSS. The data was anonymized and all elements that would allow conclusions to be drawn about a person (e.g. email address) were removed. The survey has a strong touristic orientation and focuses on the travel behavior and demands of mountain bikers in the terrain.

Number of data records: 4056
Survey period: July-October 2019
Data set contains: Excel document with raw data and ready-made evaluations (XLS), infographic with evaluations (PDF), detailed analysis (DOC)

Questionnaire

Which type of biker would you classify yourself as? (Multiple answers are possible)
How many vertical meters do your average bike tours cover
How often do you go on mountain bike tours?
How often do you go on mountain bike trips away from home?
What type of mountain bike do you currently own?
What type of mountain bike will you own in the future?
How would you rate your riding ability?
How often do you have conflicts with other trail users on bike tours? (hikers, hunters, landowners, farmers)
What elements are important to you when planning a tour?
How important are the following elements to you when mountain biking?
Which elements are important to you on local bike tours?
Which regions have you visited for a mountain bike trip in the last two years?
Which regions in Graubünden have you visited in the last two years?
Which regions in Graubünden would you like to visit in the next two years?
With whom are you on a mountain bike tour?
If you have indicated that you are going on mountain bike tours with children: What infrastructure of a mountain biking region is important to you?
What types of accommodation are used on your mountain bike trips?
Which elements are important to you when booking a mountain bike trip?
I use these elements for inspiration/research for mountain bike tours
Which of the following apps do you use with your cell phone?
Which print magazines do you read?
Which tour portals do you use?
What is your highest level of education?
What profession do you have?
What industry do you work in?