Ride sees significant increase in web access figures in 2015

Ride looks back on a successful 2015 with its website. The number of hits doubled within a year. Ride is also successful on social media, where it outperformed the other mountain bike magazines in Switzerland by a factor of almost four.

The number of unique visitors (users) to Ride.ch has almost doubled within a year and now stands at 577,000 per year. The number of pages viewed is also impressive: In 2015, a total of 2.5 million pages were viewed on Ride.ch, which corresponds to around 6800 page views per day. That is 54% more than in the previous year. If we analyze the number of visitors in more detail, 61% are between 18 and 35 years old, and the proportion of men is 54%. The majority of readers come from Switzerland (80%) followed by Germany (13%).

Unusually for a mountain bike magazine, the month with the highest frequency in 2015 was December. A total of 263,640 pages were viewed on Ride.ch during this period and over 66,000 unique visitors were counted.Ride's access figures on its social media channels, especially on Facebook, are also worth noting. With 13,801 likes at the end of the year, Ride is by far the most popular Swiss magazine among cycling and mountain bike titles. This is almost four times the value of the Traildevils page behind it.

Ride expects to be able to significantly increase its access figures again in the 2016 season, especially as some major adjustments to the website are in the pipeline. An increase on a similar scale to 2015 is assumed to be a realistic scenario. The target is 700,000 unique visitors and a total of 4 million pages viewed.

Access figures 2015 Ride.ch:

Unique visitors:	577,362 users (ø 48,114 per month)
Sessions:	1'200'435 sessions (ø 100'036 per month)
Page views:	2'426'409 page views (ø 202'201 per month)