Born on the trails of British Columbia, Rocky Mountain remains firmly anchored in its homeland. The spirit of the mountains, the passion for the sport - it all lives on. What's more, the research and development department is returning to North Vancouver - where it all began.

The new owners not only bring business know-how, but also genuine passion. Three of them are also the driving forces behind Maui Bikes - an e-bike specialist from Québec. Their experience, their love of nature and their enthusiasm for biking promise a new dynamic - without compromising on values.

The team behind Chaos Sports Inc:

• Jonathan Bourgeois, co-founder of Raccoon Skis and partner at Maui Bikes, lives for outdoor culture. Innovative, down-to-earth and close to the community.
• Christian Thibert, President of Thibert Inc. brings decades of experience in logistics, customer service and strategic growth. His vision is a perfect fit for Rocky Mountain's realignment.
• Patrick St-Denis, with stints at Oakley and The North Face, understands what makes strong brands tick - and how to keep them moving.
• Jean-François Grenache is considered a doer when it comes to repositioning brands in transition. With a keen sense of the market, communication and development.

Relaunch & Roadmap

2025 and 2026 are all about a strategic relaunch. The aim: to position Rocky Mountain as a global leader in the mountain bike segment - innovative, authentic, rider-focused. At the same time, the company remains true to its high standards: quality, service and support remain unshakeable. Nothing will change for customers, except perhaps the anticipation of what is to come. Warranties remain in place. Spare parts and components remain available. After-sales service will continue as usual.

Source: Media release

Further information: bikes.com