The bike industry is experiencing severe turbulence: Stocks are still overflowing, demand is saturated and, as a result, a brutal price war is underway that is destroying profitability. According to the industry portal BRAIN, mountain bike manufacturer Rocky Mountain is also unable to resist this downward spiral.

Rocky Mountain has applied for a so-called CCAA (Companies Creditors Arrangement Act). This is a procedure to protect a company from insolvency in the short term and to initiate a plan with creditors. The proceedings will ensure that Rocky Mountain's operations can continue undisturbed and be put on a stable footing for the future.

Chris Sports, Rocky Mountain's long-standing distributor in Switzerland, announced: "We are confident that an investor will be found who will carry on the long history and spirit of this iconic brand. The service will be maintained as usual from our side. We are currently working hard to clarify the next steps and are committed to keeping our customers and partners informed throughout the process."

bikes.com