A good ski brand manager knows: the fat years are over, the winter business is not a growth market, climate change will take care of that sooner or later. So it's probably a good idea to base sales on a broader basis - or rather on the other three seasons. This is what Rossignol is now doing. In February, US manufacturer Felt rolled under the umbrella of the Rossignol Group and now another step is following: the French winter sports company is launching its first collection of e-bikes and mountain bikes on the market in spring 2018, positioning itself as a year-round provider in the sports sector.

Rossignol's flagship e-mountain bike is the full-suspension, electrically assisted "E Track Trail". It combines a Yamaha PW 250W motor with a Split Pivot rear triangle and a 500 watt-hour battery.

The "E Track 27.5+" with Yamaha PW 250W motor is an e-hardtail that aims to score points with its high-traction Plus tires, a high wattage battery like the fully pedant and a range of up to 120 kilometers. Shifting is possible with Sram's NX Combo.

As befits the traditional ski manufacturer, a fat bike that is fun in the snow is also rolling into the range. "E Track FAT" gets its muscle pack with a Brose central motor and flexes its muscles with up to 90 Newton meters.

Rossignol is also flying the flag for non-motorized mountain bikes - and is sending an enduro bike with 170 millimetres of travel and a trail bike with 150 millimetres of travel into the race.

www.grouperossignol.com