Santa Crunnondale: Pon Holding takes over Dorel Sports
Gazelle, Kalkhoff, Focus, Santa Cruz, Cervélo, Swapfiets, Urban Arrow, BBB Cycling, Lease a Bike, Union, Reserve Wheels, Juliana: Pon's portfolio is already impressive. But it can be topped with the acquisition of Dorel Sports. This is home to the brands Cannondale, Schwinn, Mongoose, GT, Charge, Caloi and KidTrax.
Pon Holdings is thus consistently continuing its expansion course, which began in 2012 with the acquisition of the Dutch bicycle brand Gazelle. With the latest acquisition, which is valued at 810 million euros, Pon is gaining a strong position in the US market as well as a successful online channel, as Dorel Sports already generates 20 percent of its sales online.
Pon had already struck a major blow in 2017 and attempted to merge with the Accell Group, but the merger did not materialize. Pon is a Dutch family business founded in 1980 which, in addition to expanding in the bicycle sector, is heavily involved in the automotive sector, employs around 12,000 people and generates an annual turnover of around 6 billion.
Note: This content has been automatically translated from German. Please report any incorrect translations.