Simplon cycles back into the future | Ride MTB

Simplon cycles back into the future

Christoph Mannel, CEO Simplon

Photo: Simplon

Simplon Fahrrad GmbH has successfully completed the restructuring process under debtor-in-possession management and is looking ahead to the upcoming cycling season with renewed strength. With a clear strategic direction, new innovative products and a commitment to the production site in Vorarlberg/Austria, the traditional company wants to send a strong signal for the future.

The successful takeover of Simplon by the new owner SOL Capital Management from Vienna not only secures around 140 jobs, but also creates the basis for further growth. The new CEO Christoph Mannel will act as a co-investor in Simplon.

"Simplon stands for inspiring quality, sustainable innovation and Austrian tradition - and that is exactly what we want to continue to drive forward at full speed," explains the new CEO Mannel. "We would like to thank our employees, dealers and partners for their trust and support over the past few months. Now is the right time to look ahead and join forces to lead Simplon into a successful future," continues Mannel. 

"With the 2025 model offensive, we want to completely renew our product portfolio and further strengthen Simplon's market position. With state-of-the-art technology and the highest manufacturing quality, we will once again set standards in the premium segment," emphasizes Jan Berger, Product Manager Simplon.


Note: This content has been automatically translated from German. Please report any incorrect translations.