New structure, true to the roots
With the Freeride, Epik, Gravity and Cartel lines, Sombrio aims to cover all types of mountain biking. Despite a creative break, the clothing has lost none of its original, rather unagitated, understated style. The clothes are available in a collection for both men and women.

Significant turbulence in the run-up
Today, Sombrio belongs to Dorel Sports and is part of this corporate umbrella with companies such as GT, Mongoose and Cannondale. However, there has been considerable turbulence to date: In 2011, on the advice of a business consultancy firm, Sombrio had started to build up a network of its own retail stores - i.e. Sombrio Concept Stores. The following year, the Sombrio management realized that this retail expansion plan turned out to be much more expensive than calculated and some of the planned stores never opened.

An investor had subsequently pulled out of Sombrio, leaving a significant gap in the financing. In response, Dave Watson, founder and president of Sombrio, announced in December 2013 that the business would have to be paused and that a complete discontinuation of operations could not be ruled out. However, Sombrio found a new investor in Sugoi in January 2014. The clothing specialist, which belongs to the Dorel Group, had bought Sombrio.

Sombrio's brand new spring/summer collection is available now.

www.sombriocartel.com