Sombrio is finished for the time being

The mountain bike clothing specialist Sombrio was launched in 1998 and quickly gained a firm place in the softgoods market and in the hearts of mountain bikers. But this success story has now come to an end: as the company has overstretched itself financially with its own chain of stores, Sombrio is ceasing operations with immediate effect.

In 2011, on the advice of a business consultancy firm, Sombrio began to set up a network of its own retail stores - Sombrio Concept Stores. The following year, the Sombrio management realized that this retail expansion plan turned out to be much more expensive than calculated and some of the planned stores never opened.

An investor subsequently pulled out of Sombrio, leaving a significant gap in the financing. In response, Dave Watson, founder and president of Sombrio, has now announced that the business is currently on pause and that a complete discontinuation of operations cannot be ruled out.

Watson goes on to say that it is looking for a way to continue and get back on its feet financially and that it is therefore also looking for a buyer for Sombrio.

http://bike.sombriocartel.com/2013/11/29/never-dead/