In recent years, Specialized has developed into a full-service provider in the cycling sector: In terms of bikes, it carries products for every customer segment, can offer a largely complete component range and also covers all product lines in terms of clothing. Specialized's "concept stores" carry the complete product range and do without products from other manufacturers. While so-called "factory stores" have long been commonplace in the bike industry in the USA, Specialized is one of the first manufacturers to implement this concept in Europe.

Specialized is not only involved in the design of the bike store's product range when implementing a "concept store", but also plays a key role in the store design. Specialized is jointly responsible for the interior design of the new "Ivan's Velo Sport Shop" in Davos, which is intended to convey a rustic mountain atmosphere with natural stone walls and old wooden floorboards.

"I have been running the Specialized brand in my store for eight years. The specialization and focus on their products has long appealed to me. Now a great opportunity has arisen with the new store. It was therefore immediately clear to me to deepen the partnership with Specialized and open the first concept store in Switzerland," comments store owner Ivan Fausch on the launch of the "concept store".

The new opening of "Ivan's Velo Sport Shop" will take place on April 4.