The very well-developed network of independent Specialized dealers remains the most important channel for Specialized: "Specialized is convinced that the new concept will add value to the physical trade," says Michael Richter, Market Leader of Specialized Germany GmbH. "Our dealers are at a very high level in terms of the support, knowledge and service they pass on to our customers. Now we need to ensure that our customers continue to find their way to our innovative products. That's why we're investing not only in physical retail, but also in our IT systems to further integrate dealers into our Specialized website."

In future, the "Dealer availability" function on Specialized.com will allow customers to see which dealer near them has their desired product in stock. In addition, customers can already have their Specialized.com order sent to a Specialized dealer - via "Click & Collect". In addition to equipment such as shoes, helmets, tires and clothing, Specialized also sells bicycles via "Click & Collect". In this case, delivery is always made via a Specialized dealer.

"Drop Shipment" gives the Specialized dealer the opportunity to sell a Specialized product that is not available in the store to the customer and have it delivered directly to their home. Michael Richter explains: "The situation is as follows: A customer tries on a white helmet in the store and wants to buy it, but he wants it in black. If the retailer doesn't have the black model in stock, we offer to send the black helmet directly to the customer's home." However, customers can place their equipment or component orders not only with a Specialized dealer, but also directly on Specialized.com. The Rider Direct order will be delivered to your home or to a DPD Parcel Shop.

www.specialized.com

Source: Press release