New corporate strategy
The Board of Directors of Stöckli Swiss Sports AG has further developed the corporate strategy in recent months in order to remain successful in the future. Stöckli will focus even more strongly on the production and distribution of innovative, high-quality ski and bike products. The commitment to Swiss quality and the two production sites in the canton of Lucerne, Wolhusen and Malters, will remain unchanged.

"Stöckli wants to grow, especially internationally," the company announces. The company is therefore optimizing its marketing and sales, expanding its summer business and strengthening its consulting and service expertise. With these measures, the emotionally strong brand is gaining an additional profile, both in its own stores and in specialist retailers.The Kaufmann family takes over all company shares
The founding family has been involved in the further development of the corporate strategy and supports the measures that have been decided. For the Stöckli family, however, the adjustment of the strategy is the right time to complete the sale of their company shares, which has been planned for some time. They are accepting a purchase offer from the Kaufmann family of entrepreneurs from Entlebuch, who have held significant shares in Stöckli Swiss Sports AG for over twenty years.

Change in the Executive Board and Board of Directors
The sale of their company shares has prompted the Stöckli family to withdraw from the Executive Board and the Board of Directors. After a successful career at Stöckli Swiss Sports AG, Beni Stöckli therefore considers it the ideal time to hand over operational management and take up a new professional challenge outside the company. The two long-standing representatives of the Stöckli family on the Board of Directors, Beni Sr. and his wife Rita, are leaving the company's top committee and retiring.

In order to implement the updated strategy, the Board of Directors is appointing a new, external CEO with many years of experience, including international experience, in the branded goods industry. Beni Stöckli will continue to lead the Executive Board until the new CEO takes office, thus ensuring the transition in terms of personnel.

The Kaufmann family is already represented on the Board of Directors. Following the death of Hans Kaufmann in the fall of 2012, the Kaufmann family restructured its ownership interests and rejoined the Board of Directors of Stöckli Swiss Sports AG in the spring of 2013 with Eva Kaufmann (wife of the deceased) and son Diego Kaufmann. The majority of the family shareholding in the company has been transferred to Diego Kaufmann.

Thanks to Beni Stöckli and the Stöckli family
On behalf of the Board of Directors, Chairman Niklaus Knüsel thanks the retiring CEO Beni Stöckli for his dedicated work on the Executive Board: "Beni Stöckli has put his heart and soul into the company. He has further developed Stöckli in recent years and successfully positioned the brand." Niklaus Knüsel also thanked the two retiring members of the Board of Directors, Beni Stöckli Sr. and Rita Stöckli, for their many years of service.Niklaus Knüsel emphasizes: "The Stöckli and Kaufmann families have recognized the signs of the times and are keeping the company competitive with their decisions. The changes that have been initiated will open a new, promising chapter in the history of Stöckli."www.stoeckli.ch