New head of bike division
Stöckli has created the new position of Head of the Bike Division, which has now been filled by Theo Sandu. The 36-year-old has gained experience with several international bike brands. Most recently, he was Managing Director of the German branch of the Italian brake manufacturer Formula.

Know-how of the competitors
With his experience, Sandu will support the further expansion of Stöckli's bike division. The industry expert comments on his new role: "Stöckli is in the comfortable position of being able to test its bikes under the toughest conditions thanks to the in-house Crosscountry World Cup team led by Jolanda Neff and Mathias Flückiger. The close exchange between the engineers and the professional athletes allows product development to be carried out at the highest level and the findings to be incorporated directly into series production. Now it's time to make full use of this advantage."

Goal: World class
The graduate engineer's goal is still to make Stöckli the absolute world leader in the bike sector. "We have the highest quality bikes and e-bikes. Our aim is to further consolidate our position on the market and, in particular, to expand the dealer network in Switzerland," says Sandu.

New sales manager
Sandu is receiving support for his ambitious goals from new employees. Stephan Noser joined the team as Sales Manager at Stöckli in February. "His task is to expand our presence in the Swiss specialist bike trade in addition to the existing Stöckli branches," says Sandu. Noser previously worked in field sales at the Cycling Sports Group and brings in-depth knowledge of the Swiss specialist retail scene to his new job thanks to the support he provided there, primarily to Cannndale dealers.A nationwide presence
Sandu further specifies his goals for the range in Switzerland: "We simply want to be represented throughout Switzerland and enable interested customers to find a competent Stöckli specialist dealer within a short drive."

New manpower in product management
Stöckli is also setting the course for expansion in product management. To date, Thomas Steger has successfully handled product management for the Stöckli bike division and will continue to dedicate himself to this task. "He will also be supported in this role by a junior product manager," Sandu continues.

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