Stromer rolls back to Basel

Surprisingly, the electric bike specialist Stromvelo, which has several branches in Switzerland, is taking over a branch in Basel from a specialist retailer that also has several branches under its wing. This move leaves a sales outlet on the Rhine knee with expertise in Stromer e-bikes.

In December 2014, Ride reported that Squadra Mondo was closing the Stromer store in Binningen near Basel, thus eliminating coverage for service, repair, testing and sales. However, this vacancy was only for a short time: the e-bike specialist Stromvelo is taking over the Basel branch of Cycling Emotion on February 1, 2015 and is restructuring its portfolio there. The Stromer bike is included, and Brompton folding bikes are also new.

The provider Stromvelo GmbH, managed by Michael Oberholzer, will soon have six branches. In addition to the branches in Rapperswil, Baden, Winterthur, Zurich and Basel, further expansion is imminent: the branch in Lucerne will open around March 2015.

The old branch manager will remain the new one at the new Stromvelo location in Basel: Silvano Belser will remain in charge of the store on Missionsstrasse. Stromvelo and Cycling Emotion are also announcing a further cooperation: Cycling Emotion in Liestal will be there for customers in future as a stromvelo partner as a test ride and delivery location for the Stromer ST1 and ST2.

www.stromvelo.ch
www.cyclingemotion.ch