Swabian stopper specialists join forces
The two Swabian brake manufacturers Brake Force One (BFO, Tübingen) and Magura (Bad Urach) have agreed to work and cooperate more closely in the future.
Both companies develop and produce hydraulic bicycle brakes - with each partner having strengths from which the other can benefit, the companies announced. Especially in the current market situation with a lot of competition but also many new market opportunities, both partners see the right time for the cooperation. Magura needs no introduction and, with its own global production facilities, offers high manufacturing quality locally. Added to this is over 90 years of experience in the development and production of innovative hydraulic systems in the motorcycle and bicycle industry, such as the electronic Vyron dropper seat post.
BFO brings fresh approaches to the development of new products with its small but innovative team. They have already proven this several times with their products, such as the H2O brake and the e-bike ABS as a world first at this year's Eurobike.
The close proximity of approx. 30 kilometers and the shared Swabian culture will further simplify cooperation and accelerate the implementation of new projects. "The aim is to combine our strengths and leverage synergies in order to continue to set successful trends in the market and thus provide our customers with innovative quality solutions," says Frank Stollenmaier, CEO of BFO. "We want to continue to place great emphasis on the development of innovative products in the future and take the next important step with Swabian production expertise," adds Ralph Berndt, CEO of Magura.
Further content on this article
Note: This content has been automatically translated from German. Please report any incorrect translations.