The Streng Publik Kommunikation agency, based in Fischbachau in Upper Bavaria, is no stranger to the bike circus. Lilly Wolf, the head of the agency, is also responsible for press relations for the manufacturer Evoc, which is known for its backpacks and bags in the bike and snow sports sector.

Since its foundation in 2006, the Swiss label Qloom, based in Switzerland, has developed a typical look - with a focus on design, cut and quality. Several lines now offer a variety of well thought-out products for activities on the bike or for relaxing afterwards. Sustainability and production in line with ecological standards are a further component of Qloom's company philosophy. The majority of the collection complies with the bluesign® standard and focuses on environmentally friendly production.

A look at the new 2013 collection leaves no doubt about the brand's surf spirit: fresh colors, extravagant designs and unconventional cuts characterize the clothing. The Qloom collection consists of the Ride (specific bike clothing), Mountain Movement (multifunctional/cross-sport) and Spirit (leisure) ranges. With the Kids collection, mini bikers are in no way inferior to the adults in terms of style and functionality. In addition to the complementary Blackline collection, with its functional bike basics, Qloom's accessories provide a balanced range of equipment for biking.

www.qloom.ch