Theft shock for Simplon at the Eurobike

In the night from August 25 to 26, thieves struck at the Simplon stand at Eurobike, which is currently under construction. Some of the nine stolen mountain bikes were equipped with irreplaceable sample components. But even worse was the additional burden on the employees to prepare adequate exhibition bikes within a very short time.

During the night of August 25-26, nine mountain bikes were stolen from the Simplon stand A1-405 at Eurobike. These were the majority of the mountain bike exhibits: both hardtail and fully for the upcoming 2015 season. Some of the bikes were equipped with irreplaceable sample components for the trade fair. The value is estimated at around 35,000 euros. All of the bikes were bolted to the presentation furniture and secured against theft with several heavy steel loop cables and massive locks.

"This came as a shock when the call came on Tuesday morning from the audibly dejected trade fair set-up team", said Simplon's Head of Marketing Jan Biedermann. "This has never happened before in the history of Eurobike and Simplon. It is simply brazen. Not just because of the material. For many employees, this meant an extraordinary additional burden to prepare adequate replacement bikes within 24 hours for the start of the trade fair the next morning.", continues Biedermann.

The Austrian bicycle manufacturer has filed a complaint and will shortly be discussing the security issue with trade fair organizers and Messe Fried.

The list of stolen exhibits: