With the purchase of the Electra Bicycle Company, Trek is acquiring one of the most popular brands when it comes to lifestyle-oriented bicycles such as beach and city cruisers. Access to the Trek Group will bring Electra advantages in purchasing, production and distribution and will enable it to benefit from Trek's business expertise. According to Trek, the headquarters of the Electra Bicycle Company will remain in Vista, California.

According to Michi Iten from Swiss Electra distributor Sport Country AG, the change in ownership will not affect the distribution of Electra bikes in this country.

www.electrabike.com