The Verbier Bike Festival will take place for the 8th time from August 13 to 16, 2026. Following the success of the 2025 festival, which drew over 3,400 participants, the event will once again highlight the full diversity of cycling. In Verbier, athletic challenges, alpine landscapes, regional cuisine, and a lively supporting program come together.

The festival is aimed at families, experienced cyclists, cycling enthusiasts, and curious beginners. Over four days, the Verbier region offers a diverse setting for tours, test rides, and social gatherings. The view of the surrounding peaks accompanies participants on numerous routes through the Val de Bagnes.

The program includes 25 signposted routes for different skill levels and disciplines. Among the main attractions are the bike tests, where the latest models can be tried out on suitable trails. In total, more than 400 bikes from 25 leading manufacturers are available.

A popular program highlight is the Rando Gourmande. It combines cycling with culinary discoveries from the region, including alpine cheese, artisanal dried meat specialties, and Valais wines. The Parcours Découvertes also lead along carefully selected routes through the authentic landscapes of the Val de Bagnes, to lesser-known trails and scenic viewpoints.

At the heart of the festival is the exhibitor village featuring more than 40 brands. Visitors can meet manufacturers, discover new products, and test gear for mountain bikes, e-bikes, gravel bikes, road bikes, downhill, and enduro. Equipment such as helmets, sunglasses, technical backpacks, and cycling apparel can also be compared under real-world conditions.

In the evening, the festival village becomes a gathering place for participants, brands, and guests. After-bike events, a mini-bike championship, DJ sets, a silent party, and a bar create a convivial atmosphere in the heart of Verbier.

Julbo is joining as the official supplier of helmets and sunglasses. Visitors can test the products on-site and try them out directly on the trails. The partnership is complemented by shared ambassador Ludo May, who embodies the values of both Julbo and the Verbier Bike Festival.

Registration is open on the Verbier Bike Festival website. Discounted early-bird rates are available for all activities through May 31.

verbierbikefestival.com