In cooperation with poster advertiser APG|SGA, Trek and its associated everyday bike brand Diamant are offering their dealers a new marketing service: an innovative poster booking portal. In this new portal, Trek dealers can select the poster sites available in their area on a map in just five steps, click on the Trek/Diamant poster subject that matches their product range, including logo and store information, define the time period and book directly. According to Fabienne Gilliéron, Communications Manager at Trek, it's quick, inexpensive and uncomplicated.

APG|SGA was looking for an innovative partner with a strong dealer network to develop and implement this pilot project, which is why it approached Trek/Diamant last year to work together. "Alongside our products, our dealers are the most important building block for our success. Their success is our success. That's why we provide our dealers with numerous marketing tools, training and advice to drive our partners' business success. This booking portal is another effective addition to our measures," says Trek Fahrrad GmbH CEO Harald Schmiedel about the new advertising tool.www.trekbikes.com