Zimtstern with new owner

The company and brand Zimtstern will be integrated into Sports-Pool AG in mid-September. To date, the new owner has mainly produced and sold ski and snowboard clothing under the Belowzero brand and developed concepts in the private label sector. Zimstern has been active on the market with men's bike wear since 2010 and added a women's collection in 2012.

The integration of Zimtstern will add a strong brand to the Sports-Pool AG business. This will create synergies in development and production. In future, customers will have access to a wide range of winter sportswear and various other collections in the sports and leisure sector via a partner.

Zimtstern employs 17 people, all of whom will be kept on. Founded in 1995, the company is now one of the leading suppliers of snow, bike and streetwear in the German-speaking market. "We want to use synergies and expand our market share together," says the new Sports-Pool CEO Thomas Triet.

The two Zimtstern founders Thomas Meyer and Reto Kuster are confident that the sale of the company to a sportswear brand group will provide a solid basis for further growth of the Zimtstern brand. "We are delighted that we have been able to hand over our "baby" into good hands and are convinced that we have found the best solution with the Swiss company Sports-Pool AG," says founder Thomas Meyer, who will continue to work for Zimtstern.

The staff structure will not change and the contacts for Zimtstern's customers will remain the same. Zimtstern's showroom in Munich will remain at Siegesstrasse 21, the showroom in Zurich will remain at Badenerstrasse 571a, but the offices will be relocated to Suhr as of December 2013.

www.belowzero.ch
www.zimtstern.ch