This shift toward better environmental stewardship was made possible by Trek's partnership with the company Bureo and membership in NextWave, a cross-industry consortium of companies working to reduce the incredible amount of plastic that plagues our environment. Trek is a founding member of the consortium, which also includes Dell, General Motors, Ikea, HP Interface, Humanscale, Herman Miller and Bureo.

Over the past 22 years, Trek has manufactured hundreds of thousands of Bat Cages in Oconomowoc, Wisconsin, 30 miles from the company's headquarters in Waterloo. According to Trek, the cage is simple, lightweight and durable - and now it's available in recycled material.

Trek works together with the company Bureo. The company collects discarded fishing nets in Chile and recycles them into tiny pellets that can be used for injection-molded plastic products such as the aforementioned Bat Cage bidon holder, sunglasses, skateboards and more.

"The Bat Cage may be a small product, but it's the little hinge that opens a big door," said Trek's Justin Henkel. "This year alone, it will put 44,000 square feet (3,850 pounds) of discarded fishing nets to good use. That's making a real difference, and Bat Cage is just the beginning."

Bontrager's new Bat Cage made from recycled plastic is available now at trekbikes.com and through Trek's network of retail partners.